diff --git a/res/ui/get_on_steam.png b/res/ui/steam_link_btn/0.png
similarity index 100%
rename from res/ui/get_on_steam.png
rename to res/ui/steam_link_btn/0.png
diff --git a/res/ui/steam_link_btn/1.png b/res/ui/steam_link_btn/1.png
new file mode 100644
index 00000000..8774be26
Binary files /dev/null and b/res/ui/steam_link_btn/1.png differ
diff --git a/res/ui/steam_link_btn/2.png b/res/ui/steam_link_btn/2.png
new file mode 100644
index 00000000..b5970a2f
Binary files /dev/null and b/res/ui/steam_link_btn/2.png differ
diff --git a/res/ui/steam_link_btn/3.png b/res/ui/steam_link_btn/3.png
new file mode 100644
index 00000000..8a0ff64b
Binary files /dev/null and b/res/ui/steam_link_btn/3.png differ
diff --git a/res/ui/steam_link_btn/4.png b/res/ui/steam_link_btn/4.png
new file mode 100644
index 00000000..f2d3ca1e
Binary files /dev/null and b/res/ui/steam_link_btn/4.png differ
diff --git a/res/ui/steam_link_btn/5.png b/res/ui/steam_link_btn/5.png
new file mode 100644
index 00000000..3b3e8d4e
Binary files /dev/null and b/res/ui/steam_link_btn/5.png differ
diff --git a/src/css/resources.scss b/src/css/resources.scss
index e17d6bc7..b088adec 100644
--- a/src/css/resources.scss
+++ b/src/css/resources.scss
@@ -80,10 +80,27 @@ $languages: en, de, cs, da, et, es-419, fr, it, pt-BR, sv, tr, el, ru, uk, zh-TW
     }
 }
 
-/*
-PRICE
-*/
-.steam_2_npr {
+.steam_dlbtn_0 {
     /* @load-async */
-    background-image: uiResource("get_on_steam.png") !important;
+    background-image: uiResource("steam_link_btn/0.png") !important;
+}
+.steam_dlbtn_1 {
+    /* @load-async */
+    background-image: uiResource("steam_link_btn/1.png") !important;
+}
+.steam_dlbtn_2 {
+    /* @load-async */
+    background-image: uiResource("steam_link_btn/2.png") !important;
+}
+.steam_dlbtn_3 {
+    /* @load-async */
+    background-image: uiResource("steam_link_btn/3.png") !important;
+}
+.steam_dlbtn_4 {
+    /* @load-async */
+    background-image: uiResource("steam_link_btn/4.png") !important;
+}
+.steam_dlbtn_5 {
+    /* @load-async */
+    background-image: uiResource("steam_link_btn/5.png") !important;
 }
diff --git a/src/css/states/mobile_warning.scss b/src/css/states/mobile_warning.scss
index 25e3d9ba..315be57f 100644
--- a/src/css/states/mobile_warning.scss
+++ b/src/css/states/mobile_warning.scss
@@ -32,7 +32,7 @@
         min-height: 40px;
         & {
             /* @load-async */
-            background: uiResource("get_on_steam.png") center center / contain no-repeat;
+            background: uiResource("steam_link_btn/0.png") center center / contain no-repeat;
         }
         overflow: hidden;
         display: block;
diff --git a/src/js/core/config.js b/src/js/core/config.js
index 637bb5f1..c96aea20 100644
--- a/src/js/core/config.js
+++ b/src/js/core/config.js
@@ -30,9 +30,6 @@ export const THIRDPARTY_URLS = {
     modBrowser: "https://shapez.mod.io/?preview=f55f6304ca4873d9a25f3b575571b948",
 };
 
-// export const A_B_TESTING_LINK_TYPE = Math.random() > 0.95 ? "steam_1_pr" : "steam_2_npr";
-export const A_B_TESTING_LINK_TYPE = "steam_2_npr";
-
 export const globalConfig = {
     // Size of a single tile in Pixels.
     // NOTICE: Update webpack.production.config too!
diff --git a/src/js/game/hud/parts/standalone_advantages.js b/src/js/game/hud/parts/standalone_advantages.js
index 98cdc29b..ea441f85 100644
--- a/src/js/game/hud/parts/standalone_advantages.js
+++ b/src/js/game/hud/parts/standalone_advantages.js
@@ -1,4 +1,4 @@
-import { A_B_TESTING_LINK_TYPE, globalConfig, THIRDPARTY_URLS } from "../../../core/config";
+import { globalConfig, THIRDPARTY_URLS } from "../../../core/config";
 import { InputReceiver } from "../../../core/input_receiver";
 import { makeDiv } from "../../../core/utils";
 import { T } from "../../../translations";
@@ -32,7 +32,7 @@ export class HUDStandaloneAdvantages extends BaseHUDPart {
 
             <div class="lowerBar">
             <div class="playtimeDisclaimer">${T.demoBanners.playtimeDisclaimer}</div>
-            <button class="steamLinkButton ${A_B_TESTING_LINK_TYPE}">
+            <button class="steamLinkButton steam_dlbtn_${this.root.app.gameAnalytics.abtVariant}">
             ${
                 globalConfig.currentDiscount > 0
                     ? `<span class='discount'>${globalConfig.currentDiscount}% off!</span>`
@@ -78,9 +78,12 @@ export class HUDStandaloneAdvantages extends BaseHUDPart {
         this.inputReciever = new InputReceiver("standalone-advantages");
         this.close();
 
-        this.lastShown = -1e10;
-
-        if (["1", "3"].includes(this.root.app.gameAnalytics.abtVariant)) {
+        // On standalone, show popup instant - but don't do so on web
+        if (G_IS_STEAM_DEMO) {
+            // show instant
+            this.lastShown = -1e10;
+        } else {
+            // wait for next interval
             this.lastShown = 0;
         }
     }
diff --git a/src/js/platform/browser/game_analytics.js b/src/js/platform/browser/game_analytics.js
index 416f2b99..8065d2e6 100644
--- a/src/js/platform/browser/game_analytics.js
+++ b/src/js/platform/browser/game_analytics.js
@@ -18,8 +18,8 @@ const analyticsUrl = G_IS_DEV ? "http://localhost:8001" : "https://analytics.sha
 // Be sure to increment the ID whenever it changes
 const analyticsLocalFile = G_IS_STEAM_DEMO ? "shapez_token_steamdemo.bin" : "shapez_token_123.bin";
 
-const CURRENT_ABT = "abt_ilig";
-const CURRENT_ABT_COUNT = 4;
+const CURRENT_ABT = "abt_dlbtn";
+const CURRENT_ABT_COUNT = 6;
 
 export class ShapezGameAnalytics extends GameAnalyticsInterface {
     constructor(app) {
@@ -54,8 +54,13 @@ export class ShapezGameAnalytics extends GameAnalyticsInterface {
     fetchABVariant() {
         return this.app.storage.readFileAsync("shapez_" + CURRENT_ABT + ".bin").then(
             abt => {
-                this.abtVariant = abt;
-                logger.log("Got abtVariant:", abt);
+                if (typeof queryParamOptions.abtVariant === "string") {
+                    this.abtVariant = queryParamOptions.abtVariant;
+                    logger.log("Set", CURRENT_ABT, "to (OVERRIDE) ", this.abtVariant);
+                } else {
+                    this.abtVariant = abt;
+                    logger.log("Read abtVariant:", abt);
+                }
             },
             err => {
                 if (err === FILE_NOT_FOUND) {
diff --git a/src/js/states/main_menu.js b/src/js/states/main_menu.js
index 64f11442..87f19023 100644
--- a/src/js/states/main_menu.js
+++ b/src/js/states/main_menu.js
@@ -1,6 +1,6 @@
 import { getLogoSprite } from "../core/background_resources_loader";
 import { cachebust } from "../core/cachebust";
-import { A_B_TESTING_LINK_TYPE, globalConfig, THIRDPARTY_URLS } from "../core/config";
+import { globalConfig, THIRDPARTY_URLS } from "../core/config";
 import { GameState } from "../core/game_state";
 import { DialogWithForm } from "../core/modal_dialog_elements";
 import { FormElementInput } from "../core/modal_dialog_forms";
@@ -76,7 +76,7 @@ export class MainMenuState extends GameState {
             <h3>${T.demoBanners.title}</h3>
             <p>${T.demoBanners.intro}</p>
             <span class="playtimeDisclaimer">${T.demoBanners.playtimeDisclaimer}</span>
-            <a href="#" class="steamLink ${A_B_TESTING_LINK_TYPE}" target="_blank">
+            <a href="#" class="steamLink steam_dlbtn_${this.app.gameAnalytics.abtVariant}" target="_blank">
                 ${
                     globalConfig.currentDiscount > 0
                         ? `<span class='discount'>${globalConfig.currentDiscount}% off!</span>`
@@ -378,16 +378,6 @@ export class MainMenuState extends GameState {
 
         this.renderMainMenu();
         this.renderSavegames();
-
-        if (
-            this.app.restrictionMgr.isLimitedVersion() &&
-            ["0", "1"].includes(this.app.gameAnalytics.abtVariant) &&
-            this.app.savegameMgr.getSavegamesMetaData().length === 0 &&
-            !firstPlayForwarded
-        ) {
-            firstPlayForwarded = true;
-            this.onPlayButtonClicked();
-        }
     }
 
     renderMainMenu() {
@@ -459,7 +449,7 @@ export class MainMenuState extends GameState {
     }
 
     onSteamLinkClicked() {
-        this.app.analytics.trackUiClick("main_menu_steam_link_" + A_B_TESTING_LINK_TYPE);
+        this.app.analytics.trackUiClick("main_menu_steam_link");
         const discount = globalConfig.currentDiscount > 0 ? "_discount" + globalConfig.currentDiscount : "";
         this.app.platformWrapper.openExternalLink(
             THIRDPARTY_URLS.stanaloneCampaignLink +