diff --git a/src/css/ingame_hud/standalone_advantages.scss b/src/css/ingame_hud/standalone_advantages.scss
index a7207b98..56c00fd9 100644
--- a/src/css/ingame_hud/standalone_advantages.scss
+++ b/src/css/ingame_hud/standalone_advantages.scss
@@ -39,30 +39,12 @@
             @include IncreasedClickArea(0px);
             @include S(margin-top, 15px);
 
-            &[data-btn-variant="0"] {
-                // nothing
-            }
-
-            &[data-btn-variant="1"] {
-                @include InlineAnimation(1s ease-in-out) {
-                    0% {
-                        opacity: 0.05;
-                    }
-                    50% {
-                        opacity: 0.05;
-                    }
-                    100% {
-                        opacity: 1;
-                    }
-                }
-            }
-
-            &[data-btn-variant="2"] {
-                @include InlineAnimation(2.5s ease-in-out) {
+            &[data-btn-variant="prod"] {
+                @include InlineAnimation(8s ease-in-out) {
                     0% {
                         opacity: 0.05;
                     }
-                    50% {
+                    80% {
                         opacity: 0.05;
                     }
                     100% {
@@ -71,7 +53,7 @@
                 }
             }
 
-            &[data-btn-variant="3"] {
+            &[data-btn-variant="steam-demo"] {
                 @include InlineAnimation(5s ease-in-out) {
                     0% {
                         opacity: 0.05;
@@ -84,20 +66,6 @@
                     }
                 }
             }
-
-            &[data-btn-variant="4"] {
-                @include InlineAnimation(10s ease-in-out) {
-                    0% {
-                        opacity: 0.05;
-                    }
-                    80% {
-                        opacity: 0.05;
-                    }
-                    100% {
-                        opacity: 1;
-                    }
-                }
-            }
         }
 
         .playtimeDisclaimer {
diff --git a/src/css/states/main_menu.scss b/src/css/states/main_menu.scss
index 05cd861e..4e403bd3 100644
--- a/src/css/states/main_menu.scss
+++ b/src/css/states/main_menu.scss
@@ -109,6 +109,14 @@
                 font-weight: 700 !important;
             }
 
+            .onlinePlayerCount {
+                color: #fff;
+                @include S(margin-top, 15px);
+                @include SuperSmallText;
+                @include S(height, 15px);
+                text-align: center;
+            }
+
             h3 {
                 @include Heading;
                 font-weight: bold;
@@ -422,6 +430,7 @@
         box-shadow: 0 D(5px) D(15px) rgba(#000, 0.2);
         height: 100%;
         width: 100%;
+        position: relative;
         box-sizing: border-box;
 
         .buttons {
diff --git a/src/js/game/hud/parts/standalone_advantages.js b/src/js/game/hud/parts/standalone_advantages.js
index 79ae4b48..c97982e3 100644
--- a/src/js/game/hud/parts/standalone_advantages.js
+++ b/src/js/game/hud/parts/standalone_advantages.js
@@ -39,7 +39,7 @@ export class HUDStandaloneAdvantages extends BaseHUDPart {
                     : ""
             }
             </button>
-            <button class="otherCloseButton" data-btn-variant="${this.root.app.gameAnalytics.abtVariant}">${
+            <button class="otherCloseButton" data-btn-variant="${G_IS_STEAM_DEMO ? "steam-demo" : "prod"}">${
                 T.ingame.standaloneAdvantages.no_thanks
             }</button>
             </div>
diff --git a/src/js/platform/browser/game_analytics.js b/src/js/platform/browser/game_analytics.js
index d770a495..2f6a381b 100644
--- a/src/js/platform/browser/game_analytics.js
+++ b/src/js/platform/browser/game_analytics.js
@@ -18,8 +18,8 @@ const analyticsUrl = G_IS_DEV ? "http://localhost:8001" : "https://analytics.sha
 // Be sure to increment the ID whenever it changes
 const analyticsLocalFile = G_IS_STEAM_DEMO ? "shapez_token_steamdemo.bin" : "shapez_token_123.bin";
 
-const CURRENT_ABT = "abt_sacb";
-const CURRENT_ABT_COUNT = 5;
+const CURRENT_ABT = "abt_mmat";
+const CURRENT_ABT_COUNT = 3;
 
 export class ShapezGameAnalytics extends GameAnalyticsInterface {
     constructor(app) {
diff --git a/src/js/states/main_menu.js b/src/js/states/main_menu.js
index b6d6ce1d..313da908 100644
--- a/src/js/states/main_menu.js
+++ b/src/js/states/main_menu.js
@@ -35,6 +35,8 @@ let firstPlayForwarded = false;
 export class MainMenuState extends GameState {
     constructor() {
         super("MainMenuState");
+
+        this.refreshInterval = null;
     }
 
     getInnerHTML() {
@@ -72,18 +74,25 @@ export class MainMenuState extends GameState {
                 !G_IS_STEAM_DEMO &&
                 /** @type { PlatformWrapperImplElectron}*/ (this.app.platformWrapper).dlcs.puzzle);
 
+        let abtVariant = this.app.gameAnalytics.abtVariant;
         const bannerHtml = `
             <h3>${T.demoBanners.title}</h3>
             <p>${T.demoBanners.intro}</p>
-            <span class="playtimeDisclaimer">${T.demoBanners.playtimeDisclaimer}</span>
+            ${
+                abtVariant === "0"
+                    ? `<span class="playtimeDisclaimer">${T.demoBanners.playtimeDisclaimer}</span>`
+                    : ""
+            }
             <a href="#" class="steamLink steam_dlbtn_0" target="_blank">
-                ${
-                    globalConfig.currentDiscount > 0
-                        ? `<span class='discount'>-${globalConfig.currentDiscount}%!</span>`
-                        : ""
-                }
+            ${
+                globalConfig.currentDiscount > 0
+                    ? `<span class='discount'>-${globalConfig.currentDiscount}%!</span>`
+                    : ""
+            }
 
             </a>
+            ${abtVariant === "2" ? `<div class="onlinePlayerCount"></div>` : ""}
+
         `;
 
         return `
@@ -113,11 +122,7 @@ export class MainMenuState extends GameState {
                 </div>
 
                 <div class="mainContainer">
-                    ${
-                        showBrowserWarning
-                            ? `<div class="browserWarning">${T.mainMenu.browserWarning}</div>`
-                            : ""
-                    }
+                ${showBrowserWarning ? `<div class="browserWarning">${T.mainMenu.browserWarning}</div>` : ""}
                     <div class="buttons"></div>
                 </div>
 
@@ -373,6 +378,9 @@ export class MainMenuState extends GameState {
 
         this.renderMainMenu();
         this.renderSavegames();
+        this.fetchPlayerCount();
+
+        this.refreshInterval = setInterval(() => this.fetchPlayerCount(), 10000);
     }
 
     renderMainMenu() {
@@ -416,9 +424,27 @@ export class MainMenuState extends GameState {
         buttonContainer.appendChild(outerDiv);
     }
 
+    fetchPlayerCount() {
+        const element = this.htmlElement.querySelector(".onlinePlayerCount");
+        if (!element) {
+            return;
+        }
+        fetch("https://analytics.shapez.io/v1/player-count", {
+            cache: "no-cache",
+        })
+            .then(res => res.json())
+            .then(
+                count => {
+                    element.innerText = T.demoBanners.playerCount.replace("<playerCount>", String(count));
+                },
+                ex => {
+                    console.warn("Failed to get player count:", ex);
+                }
+            );
+    }
+
     onPuzzleModeButtonClicked(force = false) {
         const hasUnlockedBlueprints = this.app.savegameMgr.getSavegamesMetaData().some(s => s.level >= 12);
-        console.log(hasUnlockedBlueprints);
         if (!force && !hasUnlockedBlueprints) {
             const { ok } = this.dialogs.showWarning(
                 T.dialogs.puzzlePlayRegularRecommendation.title,
@@ -794,5 +820,6 @@ export class MainMenuState extends GameState {
 
     onLeave() {
         this.dialogs.cleanup();
+        clearInterval(this.refreshInterval);
     }
 }
diff --git a/translations/base-en.yaml b/translations/base-en.yaml
index 419c2475..a8fd3535 100644
--- a/translations/base-en.yaml
+++ b/translations/base-en.yaml
@@ -106,6 +106,8 @@ demoBanners:
         </ul>
     playtimeDisclaimer: >-
         The full version contains more than <strong>24 hours of content</strong>.
+    playerCount: >-
+        <playerCount> players like you are currently playing shapez on Steam
 
 mainMenu:
     play: Play