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Economics
Auctions and Bidding
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Auctions and bidding: A guide for computer scientists (2011) by S. Parsons, J. Rodriguez-Aguilar, M. Klein
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Optimal Bidding in Online Auctions (2001) by Dimitris Bertsimas, Jerey Hawkinsy, Georgia Perakis
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Online Ad Auctions (2009) by Hal Varian
Open Source
- The Simple Economics of Open Source (2000) by Josh Lerner and Jean Tirole