diff --git a/app/server/lib/sendAppPage.ts b/app/server/lib/sendAppPage.ts
index 8dbe895f..27517df9 100644
--- a/app/server/lib/sendAppPage.ts
+++ b/app/server/lib/sendAppPage.ts
@@ -174,7 +174,7 @@ export function makeSendAppPage({ server, staticDir, tag, testLogin, baseDomain
     ).join('\n');
     const content = fileContent
       .replace("<!-- INSERT WARNING -->", warning)
-      .replace("<!-- INSERT TITLE -->", getPageTitle(config) ?? translate(req, 'Loading...'))
+      .replace("<!-- INSERT TITLE -->", getDocName(config) ?? translate(req, 'Loading...'))
       .replace("<!-- INSERT META -->", getPageMetadataHtmlSnippet(req, config, staticBaseUrl))
       .replace("<!-- INSERT TITLE SUFFIX -->", getPageTitleSuffix(server.getGristConfig()))
       .replace("<!-- INSERT BASE -->", `<base href="${staticBaseUrl}">` + tagManagerSnippet)
@@ -264,14 +264,12 @@ function configuredPageTitleSuffix() {
 }
 
 /**
- * Returns a page title suitable for inserting into an HTML title element.
- *
- * Currently returns the document name if the page being requested is for a document, or
- * a placeholder, "Loading...", that's updated in the client once the page has loaded.
+ * Returns the doc name.
  *
  * Note: The string returned is escaped and safe to insert into HTML.
+ *
  */
-function getPageTitle(config: GristLoadConfig): string|null {
+function getDocName(config: GristLoadConfig): string|null {
   const maybeDoc = getDocFromConfig(config);
 
   return maybeDoc && handlebars.Utils.escapeExpression(maybeDoc.name);
@@ -291,13 +289,13 @@ function getPageMetadataHtmlSnippet(req: express.Request, config: GristLoadConfi
 
   metadataElements.push('<meta property="og:type" content="website">');
   metadataElements.push('<meta name="twitter:card" name="summary_large_image">');
-  const description = maybeDoc?.options?.description ?? translate(req, 'gristMetaDescription');
+  const description = maybeDoc?.options?.description ?? translate(req, 'og-description');
   const escapedDescription = handlebars.Utils.escapeExpression(description);
   metadataElements.push(`<meta name="description" content="${escapedDescription}">`);
   metadataElements.push(`<meta property="og:description" content="${escapedDescription}">`);
   metadataElements.push(`<meta name="twitter:description" content="${escapedDescription}">`);
 
-  const icon = maybeDoc?.options?.icon ?? new URL('icons/grist.png', staticBaseUrl).href;
+  const icon = maybeDoc?.options?.icon ?? new URL('img/opengraph-preview-image.png', staticBaseUrl).href;
   const escapedIcon = handlebars.Utils.escapeExpression(icon);
   const iconSize = '100';
   metadataElements.push(`<meta name="thumbnail" content="${escapedIcon}">`);
@@ -306,7 +304,8 @@ function getPageMetadataHtmlSnippet(req: express.Request, config: GristLoadConfi
   metadataElements.push(`<meta property="og:image:height" content="${iconSize}">`);
   metadataElements.push(`<meta name="twitter:image" content="${escapedIcon}">`);
 
-  const title = (getPageTitle(config) ?? translate(req, 'Welcome')) + getPageTitleSuffix(config);
+  const maybeDocTitle = getDocName(config);
+  const title = (maybeDocTitle ? maybeDocTitle + getPageTitleSuffix(config) : translate(req, 'og-title'));
   // NB: We don't generate the content of the <title> tag here.
   metadataElements.push(`<meta property="og:title" content="${title}">`);
   metadataElements.push(`<meta name="twitter:title" content="${title}">`);
diff --git a/static/img/opengraph-preview-image.png b/static/img/opengraph-preview-image.png
new file mode 100644
index 00000000..a70a4b9b
Binary files /dev/null and b/static/img/opengraph-preview-image.png differ
diff --git a/static/locales/en.server.json b/static/locales/en.server.json
index 128b20bd..019e01e8 100644
--- a/static/locales/en.server.json
+++ b/static/locales/en.server.json
@@ -1,8 +1,8 @@
 {
   "sendAppPage": {
     "Loading...": "Loading...",
-    "gristMetaDescription": "Grist is the evolution of spreadsheets.",
-    "Welcome": "Welcome"
+    "og-description": "A modern, open source spreadsheet that goes beyond the grid",
+    "og-title": "Grist, the evolution of spreadsheet"
   },
   "oidc": {
     "emailNotVerifiedError": "Please verify your email with the identity provider, and log in again."
diff --git a/test/nbrowser/HomeIntro.ts b/test/nbrowser/HomeIntro.ts
index edd163b0..b463fd3d 100644
--- a/test/nbrowser/HomeIntro.ts
+++ b/test/nbrowser/HomeIntro.ts
@@ -131,16 +131,16 @@ describe('HomeIntro', function() {
   }
 
   async function testMetaTags() {
-    const expectedTitle = 'Welcome - Grist';
+    const expectedTitle = 'Grist, the evolution of spreadsheet';
     assert.equal(await driver.find('meta[name="twitter:title"]').getAttribute('content'), expectedTitle);
     assert.equal(await driver.find('meta[property="og:title"]').getAttribute('content'), expectedTitle);
 
-    const expectedDescription = 'Grist is the evolution of spreadsheets.';
+    const expectedDescription = 'A modern, open source spreadsheet that goes beyond the grid';
     assert.equal(await driver.find('meta[name="description"]').getAttribute('content'), expectedDescription);
     assert.equal(await driver.find('meta[name="twitter:description"]').getAttribute('content'), expectedDescription);
     assert.equal(await driver.find('meta[property="og:description"]').getAttribute('content'), expectedDescription);
 
-    const gristIconFileName = 'grist.png';
+    const gristIconFileName = 'opengraph-preview-image.png';
     assert.include(await driver.find('meta[name="thumbnail"]').getAttribute('content'), gristIconFileName);
     assert.include(await driver.find('meta[name="twitter:image"]').getAttribute('content'), gristIconFileName);
     assert.include(await driver.find('meta[property="og:image"]').getAttribute('content'), gristIconFileName);
diff --git a/test/nbrowser/NewDocument.ntest.js b/test/nbrowser/NewDocument.ntest.js
index e88581bf..7af7166f 100644
--- a/test/nbrowser/NewDocument.ntest.js
+++ b/test/nbrowser/NewDocument.ntest.js
@@ -24,12 +24,12 @@ describe('NewDocument.ntest', function() {
     assert.equal(await driver.find('meta[name="twitter:title"]').getAttribute('content'), expectedTitle);
     assert.equal(await driver.find('meta[property="og:title"]').getAttribute('content'), expectedTitle);
 
-    const expectedDescription = 'Grist is the evolution of spreadsheets.';
+    const expectedDescription = 'A modern, open source spreadsheet that goes beyond the grid';
     assert.equal(await driver.find('meta[name="description"]').getAttribute('content'), expectedDescription);
     assert.equal(await driver.find('meta[name="twitter:description"]').getAttribute('content'), expectedDescription);
     assert.equal(await driver.find('meta[property="og:description"]').getAttribute('content'), expectedDescription);
 
-    const gristIconFileName = 'grist.png';
+    const gristIconFileName = 'opengraph-preview-image.png';
     assert.include(await driver.find('meta[name="thumbnail"]').getAttribute('content'), gristIconFileName);
     assert.include(await driver.find('meta[name="twitter:image"]').getAttribute('content'), gristIconFileName);
     assert.include(await driver.find('meta[property="og:image"]').getAttribute('content'), gristIconFileName);