diff --git a/app/client/components/ActionLog.ts b/app/client/components/ActionLog.ts
index b6194003..4ea80f3e 100644
--- a/app/client/components/ActionLog.ts
+++ b/app/client/components/ActionLog.ts
@@ -227,7 +227,7 @@ export class ActionLog extends dispose.Disposable implements IDomComponent {
   }
 
   private _buildLogDom() {
-    this._loadActionSummaries().catch((error) => gristNotify(t("ActionLogFailed")));
+    this._loadActionSummaries().catch((error) => gristNotify(t("Action Log failed to load")));
     return dom('div.action_log',
         dom('div.preference_item',
             koForm.checkbox(this._showAllTables,
@@ -395,7 +395,7 @@ export class ActionLog extends dispose.Disposable implements IDomComponent {
         const newName = tableRename[1];
         if (!newName) {
           // TODO - find a better way to send informative notifications.
-          gristNotify(t('TableRemovedInAction', {tableId:tableId, actionNum: action.actionNum}));
+          gristNotify(t("Table {{tableId}} was subsequently removed in action #{{actionNum}}", {tableId:tableId, actionNum: action.actionNum}));
           return;
         }
         tableId = newName;
@@ -406,7 +406,7 @@ export class ActionLog extends dispose.Disposable implements IDomComponent {
       // Check is this row was removed - if so there's no reason to go on.
       if (td.removeRows.indexOf(rowId) >= 0) {
           // TODO - find a better way to send informative notifications.
-        gristNotify(t("RowRemovedInAction", {actionNum}));
+        gristNotify(t("This row was subsequently removed in action {{action.actionNum}}", {actionNum}));
         return;
       }
 
@@ -416,7 +416,7 @@ export class ActionLog extends dispose.Disposable implements IDomComponent {
         const newName = columnRename[1];
         if (!newName) {
           // TODO - find a better way to send informative notifications.
-          gristNotify(t("ColumnRemovedInAction", {colId, actionNum: action.actionNum}));
+          gristNotify(t("Column {{colId}} was subsequently removed in action #{{action.actionNum}}", {colId, actionNum: action.actionNum}));
           return;
         }
         colId = newName;
diff --git a/app/client/components/ChartView.ts b/app/client/components/ChartView.ts
index aa42ed84..1d267ce9 100644
--- a/app/client/components/ChartView.ts
+++ b/app/client/components/ChartView.ts
@@ -655,8 +655,8 @@ export class ChartConfig extends GrainJSDisposable {
           testId('error-bars'),
         ),
         dom.domComputed(this._optionsObj.prop('errorBars'), (value: ChartOptions["errorBars"]) =>
-          value === 'symmetric' ? cssRowHelp(t('EachYFollowedByOne')) :
-          value === 'separate' ? cssRowHelp(t('EachYFollowedByTwo')) :
+          value === 'symmetric' ? cssRowHelp(t("Each Y series is followed by a series for the length of error bars.")) :
+          value === 'separate' ? cssRowHelp(t("Each Y series is followed by two series, for top and bottom error bars.")) :
           null
         ),
       ]),
@@ -669,7 +669,7 @@ export class ChartConfig extends GrainJSDisposable {
           select(this._groupDataColId, this._groupDataOptions),
           testId('group-by-column'),
         ),
-        cssHintRow(t('CreateSeparateSeries')),
+        cssHintRow(t("Create separate series for each value of the selected column.")),
       ]),
 
       // TODO: user should select x axis before widget reach page
@@ -677,7 +677,7 @@ export class ChartConfig extends GrainJSDisposable {
       cssRow(
         select(
           this._xAxis, this._columnsOptions,
-          { defaultLabel: t('PickColumn') }
+          { defaultLabel: t("Pick a column") }
         ),
         testId('x-axis'),
       ),
@@ -773,7 +773,7 @@ export class ChartConfig extends GrainJSDisposable {
   private async _setGroupDataColumn(colId: string) {
     const viewFields = this._section.viewFields.peek().peek();
 
-    await this._gristDoc.docData.bundleActions(t('SelectedNewGroupDataColumns'), async () => {
+    await this._gristDoc.docData.bundleActions(t("selected new group data columns"), async () => {
       this._freezeXAxis.set(true);
       this._freezeYAxis.set(true);
       try {
@@ -872,7 +872,7 @@ export class ChartConfig extends GrainJSDisposable {
   private async _setAggregation(val: boolean) {
     try {
       this._freezeXAxis.set(true);
-      await this._gristDoc.docData.bundleActions(t("ToggleChartAggregation"), async () => {
+      await this._gristDoc.docData.bundleActions(t("Toggle chart aggregation"), async () => {
         if (val) {
           await this._doAggregation();
         } else {
diff --git a/app/client/components/CodeEditorPanel.ts b/app/client/components/CodeEditorPanel.ts
index a1d3af58..99363842 100644
--- a/app/client/components/CodeEditorPanel.ts
+++ b/app/client/components/CodeEditorPanel.ts
@@ -28,8 +28,8 @@ export class CodeEditorPanel extends DisposableWithEvents {
     return dom('div.g-code-panel.clipboard',
       {tabIndex: "-1"},
       dom.maybe(this._denied, () => dom('div.g-code-panel-denied',
-        dom('h2', dom.text(t('AccessDenied'))),
-        dom('div', dom.text(t('CodeViewOnlyFullAccess'))),
+        dom('h2', dom.text(t("Access denied"))),
+        dom('div', dom.text(t("Code View is available only when you have full document access."))),
       )),
       dom.maybe(this._schema, (schema) => {
         // The reason to scope and rebuild instead of using `kd.text(schema)` is because
diff --git a/app/client/components/DataTables.ts b/app/client/components/DataTables.ts
index 3ea5f37d..06bcd75a 100644
--- a/app/client/components/DataTables.ts
+++ b/app/client/components/DataTables.ts
@@ -45,7 +45,7 @@ export class DataTables extends Disposable {
       cssTableList(
         /***************  List section **********/
         testId('list'),
-        cssHeader(t('RawDataTables')),
+        cssHeader(t("Raw Data Tables")),
         cssList(
           dom.forEach(this._tables, tableRec =>
             cssItem(
@@ -65,11 +65,11 @@ export class DataTables extends Disposable {
                       testId('table-id'),
                       dom.text(tableRec.tableId),
                     ),
-                    { title : t('ClickToCopy') },
+                    { title : t("Click to copy") },
                     dom.on('click', async (e, d) => {
                       e.stopImmediatePropagation();
                       e.preventDefault();
-                      showTransientTooltip(d, t('TableIDCopied'), {
+                      showTransientTooltip(d, t("Table ID copied to clipboard"), {
                         key: 'copy-table-id'
                       });
                       await copyToClipboard(tableRec.tableId.peek());
@@ -127,7 +127,7 @@ export class DataTables extends Disposable {
     return [
       menuItem(
         () => this._duplicateTable(table),
-        t('DuplicateTable'),
+        t("Duplicate Table"),
         testId('menu-duplicate-table'),
         dom.cls('disabled', use =>
           use(isReadonly) ||
@@ -144,7 +144,7 @@ export class DataTables extends Disposable {
           use(docModel.visibleTables.getObservable()).length <= 1 && !use(table.isHidden)
         ))
       ),
-      dom.maybe(isReadonly, () => menuText(t("NoEditAccess"))),
+      dom.maybe(isReadonly, () => menuText(t("You do not have edit access to this document"))),
     ];
   }
 
@@ -160,7 +160,7 @@ export class DataTables extends Disposable {
     function doRemove() {
       return docModel.docData.sendAction(['RemoveTable', r.tableId()]);
     }
-    confirmModal(t("DeleteData", {formattedTableName : r.formattedTableName()}), 'Delete', doRemove);
+    confirmModal(t("Delete {{formattedTableName}} data, and remove it from all pages?", {formattedTableName : r.formattedTableName()}), 'Delete', doRemove);
   }
 
   private _tableRows(table: TableRec) {
diff --git a/app/client/components/DocumentUsage.ts b/app/client/components/DocumentUsage.ts
index 83bcbc23..914ef0ba 100644
--- a/app/client/components/DocumentUsage.ts
+++ b/app/client/components/DocumentUsage.ts
@@ -60,7 +60,7 @@ export class DocumentUsage extends Disposable {
       // Invalid row limits are currently treated as if they are undefined.
       const maxValue = maxRows && maxRows > 0 ? maxRows : undefined;
       return {
-        name: t('Rows'),
+        name: t("Rows"),
         currentValue: typeof rowCount !== 'object' ? undefined : rowCount.total,
         maximumValue: maxValue ?? DEFAULT_MAX_ROWS,
         unit: 'rows',
@@ -75,7 +75,7 @@ export class DocumentUsage extends Disposable {
       // Invalid data size limits are currently treated as if they are undefined.
       const maxValue = maxSize && maxSize > 0 ? maxSize : undefined;
       return {
-        name: t('DataSize'),
+        name: t("Data Size"),
         currentValue: typeof dataSize !== 'number' ? undefined : dataSize,
         maximumValue: maxValue ?? DEFAULT_MAX_DATA_SIZE,
         unit: 'MB',
@@ -97,7 +97,7 @@ export class DocumentUsage extends Disposable {
       // Invalid attachments size limits are currently treated as if they are undefined.
       const maxValue = maxSize && maxSize > 0 ? maxSize : undefined;
       return {
-        name: t('AttachmentsSize'),
+        name: t("Attachments Size"),
         currentValue: typeof attachmentsSize !== 'number' ? undefined : attachmentsSize,
         maximumValue: maxValue ?? DEFAULT_MAX_ATTACHMENTS_SIZE,
         unit: 'GB',
@@ -135,7 +135,7 @@ export class DocumentUsage extends Disposable {
 
   public buildDom() {
     return dom('div',
-      cssHeader(t('Usage'), testId('heading')),
+      cssHeader(t("Usage"), testId('heading')),
       dom.domComputed(this._areAllMetricsPending, (isLoading) => {
         if (isLoading) { return cssSpinner(loadingSpinner(), testId('loading')); }
 
@@ -149,7 +149,7 @@ export class DocumentUsage extends Disposable {
     return dom.domComputed((use) => {
       const isAccessDenied = use(this._isAccessDenied);
       if (isAccessDenied === null) { return null; }
-      if (isAccessDenied) { return buildMessage(t('UsageStatisticsOnlyFullAccess')); }
+      if (isAccessDenied) { return buildMessage(t("Usage statistics are only available to users with full access to the document data.")); }
 
       const org = use(this._currentOrg);
       const product = use(this._currentProduct);
@@ -237,12 +237,12 @@ export function buildUpgradeMessage(
   variant: 'short' | 'long',
   onUpgrade: () => void,
 ) {
-  if (!canUpgrade) { return t('LimitContactSiteOwner'); }
+  if (!canUpgrade) { return t("Contact the site owner to upgrade the plan to raise limits."); }
 
-  const upgradeLinkText = t('UpgradeLinkText')
+  const upgradeLinkText = t("start your 30-day free trial of the Pro plan.")
   // TODO i18next
   return [
-    variant === 'short' ? null : t('ForHigherLimits'),
+    variant === 'short' ? null : t("For higher limits, "),
     buildUpgradeLink(
       variant === 'short' ? capitalizeFirstWord(upgradeLinkText) : upgradeLinkText,
       () => onUpgrade(),
diff --git a/app/client/components/Drafts.ts b/app/client/components/Drafts.ts
index da21b7a6..64316a68 100644
--- a/app/client/components/Drafts.ts
+++ b/app/client/components/Drafts.ts
@@ -273,7 +273,7 @@ class NotificationAdapter extends Disposable implements Notification {
   }
   public showUndoDiscard() {
     const notifier = this._doc.app.topAppModel.notifier;
-    const notification = notifier.createUserMessage(t("UndoDiscard"), {
+    const notification = notifier.createUserMessage(t("Undo discard"), {
       message: () =>
         discardNotification(
           dom.on("click", () => {
@@ -421,7 +421,7 @@ const styledTooltip = styled('div', `
 function cellTooltip(clb: () => any) {
   return function (ctl: ITooltipControl) {
     return styledTooltip(
-      cssLink(t('RestoreLastEdit'),
+      cssLink(t("Restore last edit"),
         dom.on('mousedown', (ev) => { ev.preventDefault(); ctl.close(); clb(); }),
         testId('draft-tooltip'),
       ),
@@ -440,7 +440,7 @@ const styledNotification = styled('div', `
 `);
 function discardNotification(...args: IDomArgs<TagElem<"div">>) {
   return styledNotification(
-    t("UndoDiscard"),
+    t("Undo discard"),
     testId("draft-notification"),
     ...args
   );
diff --git a/app/client/components/GristDoc.ts b/app/client/components/GristDoc.ts
index 059a1c25..c5c8f46e 100644
--- a/app/client/components/GristDoc.ts
+++ b/app/client/components/GristDoc.ts
@@ -314,7 +314,7 @@ export class GristDoc extends DisposableWithEvents {
     const importSourceElems = ImportSourceElement.fromArray(this.docPluginManager.pluginsList);
     const importMenuItems = [
       {
-        label: t('ImportFromFile'),
+        label: t("Import from file"),
         action: () => Importer.selectAndImport(this, importSourceElems, null, createPreview),
       },
       ...importSourceElems.map(importSourceElem => ({
@@ -599,7 +599,7 @@ export class GristDoc extends DisposableWithEvents {
       }
     }
     const res = await docData.bundleActions(
-      t("AddedNewLinkedSection", {viewName}),
+      t("Added new linked section to view {{viewName}}", {viewName}),
       () => this.addWidgetToPageImpl(val, tableId ?? null)
     );
 
@@ -680,7 +680,7 @@ export class GristDoc extends DisposableWithEvents {
     }
 
     return await this._viewLayout!.freezeUntil(docData.bundleActions(
-      t("SavedLinkedSectionIn", {title:section.title(), name: viewModel.name()}),
+      t("Saved linked section {{title}} in view {{name}}", {title:section.title(), name: viewModel.name()}),
       async () => {
 
         // if table changes or a table is made a summary table, let's replace the view section by a
diff --git a/app/client/components/Importer.ts b/app/client/components/Importer.ts
index 248ea324..c9fdf8e9 100644
--- a/app/client/components/Importer.ts
+++ b/app/client/components/Importer.ts
@@ -631,7 +631,7 @@ export class Importer extends DisposableWithEvents {
                   cssMergeOptions(
                     cssMergeOptionsToggle(labeledSquareCheckbox(
                       updateExistingRecords,
-                      t('UpdateExistingRecords'),
+                      t("Update existing records"),
                       dom.autoDispose(updateRecordsListener),
                       testId('importer-update-existing-records')
                     )),
@@ -646,14 +646,14 @@ export class Importer extends DisposableWithEvents {
 
                       return [
                         cssMergeOptionsMessage(
-                          t('MergeRowsThatMatch'),
+                          t("Merge rows that match these fields:"),
                           testId('importer-merge-fields-message')
                         ),
                         multiSelect(
                           mergeCols,
                           section.viewFields().peek().map(f => ({label: f.label(), value: f.colId()})) ?? [],
                           {
-                            placeholder: t("SelectFieldsToMatch"),
+                            placeholder: t("Select fields to match on"),
                             error: hasInvalidMergeCols
                           },
                           dom.autoDispose(mergeColsListener),
diff --git a/app/client/components/PluginScreen.ts b/app/client/components/PluginScreen.ts
index 923c19b0..3eb9cb88 100644
--- a/app/client/components/PluginScreen.ts
+++ b/app/client/components/PluginScreen.ts
@@ -55,7 +55,7 @@ export class PluginScreen extends Disposable {
   public renderError(message: string) {
     this.render([
       this._buildModalTitle(),
-      cssModalBody(t('ImportFailed'), message, testId('importer-error')),
+      cssModalBody(t("Import failed: "), message, testId('importer-error')),
       cssModalButtons(
         bigBasicButton('Close',
           dom.on('click', () => this.close()),
diff --git a/app/client/components/RecordLayout.js b/app/client/components/RecordLayout.js
index 1193ad28..dfa48e3a 100644
--- a/app/client/components/RecordLayout.js
+++ b/app/client/components/RecordLayout.js
@@ -263,7 +263,7 @@ RecordLayout.prototype.saveLayoutSpec = async function(layoutSpec) {
   // Use separate copies of addColAction, since sendTableActions modified each in-place.
   let addActions = gutil.arrayRepeat(addColNum, 0).map(() => addColAction.slice());
 
-  await docData.bundleActions(t('UpdatingRecordLayout'), () => {
+  await docData.bundleActions(t("Updating record layout."), () => {
     return Promise.try(() => {
       return addColNum > 0 ? docModel.dataTables[tableId].sendTableActions(addActions) : [];
     })
diff --git a/app/client/components/RefSelect.ts b/app/client/components/RefSelect.ts
index e3c7d15d..e45377aa 100644
--- a/app/client/components/RefSelect.ts
+++ b/app/client/components/RefSelect.ts
@@ -97,7 +97,7 @@ export class RefSelect extends Disposable {
           testId('ref-select-item'),
         )
       ),
-      cssAddLink(cssAddIcon('Plus'), t('AddColumn'),
+      cssAddLink(cssAddIcon('Plus'), t("Add Column"),
         menu(() => [
           ...this._validCols.peek()
             .filter((col) => !this._addedSet.peek().has(col.colId.peek()))
@@ -105,7 +105,7 @@ export class RefSelect extends Disposable {
               menuItem(() => this._addFormulaField({ label: col.label(), value: col.colId() }),
                 col.label.peek())
             ),
-          cssEmptyMenuText(t("NoColumnsAdd")),
+          cssEmptyMenuText(t("No columns to add")),
           testId('ref-select-menu'),
         ]),
         testId('ref-select-add'),
diff --git a/app/client/components/SelectionSummary.ts b/app/client/components/SelectionSummary.ts
index 559c56d8..1e3d2bbe 100644
--- a/app/client/components/SelectionSummary.ts
+++ b/app/client/components/SelectionSummary.ts
@@ -266,7 +266,7 @@ export class SelectionSummary extends Disposable {
 
 async function doCopy(value: string, elem: Element) {
   await copyToClipboard(value);
-  showTransientTooltip(elem, t('CopiedClipboard'), {key: 'copy-selection-summary'});
+  showTransientTooltip(elem, t("Copied to clipboard"), {key: 'copy-selection-summary'});
 }
 
 const cssSummary = styled('div', `
diff --git a/app/client/components/ValidationPanel.js b/app/client/components/ValidationPanel.js
index 530b9a2c..e9f155a7 100644
--- a/app/client/components/ValidationPanel.js
+++ b/app/client/components/ValidationPanel.js
@@ -33,7 +33,7 @@ dispose.makeDisposable(ValidationPanel);
 ValidationPanel.prototype.onAddRule = function() {
   this.validationsTable.sendTableAction(["AddRecord", null, {
     tableRef: this.docTables.at(0).id(),
-    name: t("RuleLength", {length: this.validations.peekLength + 1}),
+    name: t("Rule {{length}}", {length: this.validations.peekLength + 1}),
     formula: ""
   }])
   .then(function() {
@@ -86,7 +86,7 @@ ValidationPanel.prototype.buildDom = function() {
             2, '',
             1, kf.buttonGroup(
               kf.button(() => editor.writeObservable(),
-                'Apply', { title: t('UpdateFormula')},
+                'Apply', { title: t("Update formula (Shift+Enter)")},
                 kd.toggleClass('disabled', editorUpToDate)
               )
             )
diff --git a/app/client/components/ViewConfigTab.js b/app/client/components/ViewConfigTab.js
index 68b94b2b..6510f11d 100644
--- a/app/client/components/ViewConfigTab.js
+++ b/app/client/components/ViewConfigTab.js
@@ -124,9 +124,9 @@ ViewConfigTab.prototype._buildAdvancedSettingsDom = function() {
     const table = sectionData.section.table();
     const isCollapsed = ko.observable(true);
     return [
-      kf.collapserLabel(isCollapsed, t('AdvancedSettings'), dom.testId('ViewConfig_advanced')),
+      kf.collapserLabel(isCollapsed, t("Advanced settings"), dom.testId('ViewConfig_advanced')),
       kf.helpRow(kd.hide(isCollapsed),
-        t('BigTablesMayBeMarked'),
+        t("Big tables may be marked as \"on-demand\" to avoid loading them into the data engine."),
         kd.style('text-align', 'left'),
         kd.style('margin-top', '1.5rem')
       ),
@@ -135,7 +135,7 @@ ViewConfigTab.prototype._buildAdvancedSettingsDom = function() {
       ),
       kf.row(kd.hide(isCollapsed),
         kf.buttonGroup(kf.button(() => this._makeOnDemand(table),
-          kd.text(() => table.onDemand() ? t('UnmarkOnDemandButton') : t('MakeOnDemandButton')),
+          kd.text(() => table.onDemand() ? t("Unmark On-Demand") : t("Make On-Demand")),
           dom.testId('ViewConfig_onDemandBtn')
         ))
       ),
@@ -152,9 +152,9 @@ ViewConfigTab.prototype._buildThemeDom = function() {
       return cssRow(
         dom.autoDispose(theme),
         select(theme, [
-          {label: t('Form'),        value: 'form'   },
-          {label: t('Compact'),     value: 'compact'},
-          {label: t('Blocks'),      value: 'blocks'  },
+          {label: t("Form"),        value: 'form'   },
+          {label: t("Compact"),     value: 'compact'},
+          {label: t("Blocks"),      value: 'blocks'  },
         ]),
         testId('detail-theme')
       );
@@ -173,7 +173,7 @@ ViewConfigTab.prototype._buildLayoutDom = function() {
       const layoutEditorObs = ko.computed(() => view && view.recordLayout && view.recordLayout.layoutEditor());
       return cssRow({style: 'margin-top: 16px;'},
         kd.maybe(layoutEditorObs, (editor) => editor.buildFinishButtons()),
-        primaryButton(t('EditCardLayout'),
+        primaryButton(t("Edit Card Layout"),
           dom.autoDispose(layoutEditorObs),
           dom.on('click', () => commands.allCommands.editLayout.run()),
           grainjsDom.hide(layoutEditorObs),
@@ -222,8 +222,8 @@ ViewConfigTab.prototype._buildCustomTypeItems = function() {
     // 3)
     showObs: () => activeSection().customDef.mode() === "plugin",
     buildDom: () => kd.scope(activeSection, ({customDef}) => dom('div',
-      kf.row(5, t("PluginColon"), 13, kf.text(customDef.pluginId, {}, {list: "list_plugin"}, dom.testId('ViewConfigTab_customView_pluginId'))),
-      kf.row(5, t("SectionColon"), 13, kf.text(customDef.sectionId, {}, {list: "list_section"},  dom.testId('ViewConfigTab_customView_sectionId'))),
+      kf.row(5, t("Plugin: "), 13, kf.text(customDef.pluginId, {}, {list: "list_plugin"}, dom.testId('ViewConfigTab_customView_pluginId'))),
+      kf.row(5, t("Section: "), 13, kf.text(customDef.sectionId, {}, {list: "list_section"},  dom.testId('ViewConfigTab_customView_sectionId'))),
       // For both `customPlugin` and `selectedSection` it is possible for the value not to be in the
       // list of options. Combining <datalist> and <input> allows both to freely edit the value with
       // keyboard and to select it from a list. Although the content of the list seems to be
diff --git a/app/client/components/duplicatePage.ts b/app/client/components/duplicatePage.ts
index 3db955c6..a4e7bca9 100644
--- a/app/client/components/duplicatePage.ts
+++ b/app/client/components/duplicatePage.ts
@@ -30,7 +30,7 @@ export async function duplicatePage(gristDoc: GristDoc, pageId: number) {
         cssLabel("Name"),
         inputEl = cssInput({value: pageName + ' (copy)'}),
       ),
-      t("DoesNotCopyData"),
+      t("Note that this does not copy data, but creates another view of the same data."),
     ])
   ));
 }
@@ -41,7 +41,7 @@ async function makeDuplicate(gristDoc: GristDoc, pageId: number, pageName: strin
   const viewSections = sourceView.viewSections.peek().peek();
   let viewRef = 0;
   await gristDoc.docData.bundleActions(
-    t("DuplicatePageName", {pageName}),
+    t("Duplicate page {{pageName}}", {pageName}),
     async () => {
       // create new view and new sections
       const results = await createNewViewSections(gristDoc.docData, viewSections);