diff --git a/Makefile b/Makefile
index b5ec772..1b99e62 100644
--- a/Makefile
+++ b/Makefile
@@ -14,7 +14,7 @@ DOCKER_BUILDKIT ?=
 
 VERBOSE ?= 
 BUILDVERBOSE ?= 
-BUILDTARGET ?= 
+$(MARCH)BUILDTARGET ?= amd64-ubuntu-builder
 BUILDTYPE ?= Debug
 MARCH ?= $(call march,$(BUILDTARGET))